Website Security Upgrade

Nowadays more people have access to the Internet in more ways and they spend more time online than ever before. However, reluctance to transact online remains. Phishing scams and online fraud have created doubt and concern among online shoppers.

According to surveys:

• 83% of consumers want more assurance that their information is secure
• 86% of online shoppers feel more confident about entering personal information on sites using security indicators
• Fear of identity theft prevents buyers from shopping online

For these reasons Apranik Fashion upgraded it SSL security from “True BusinessID” to “True BusinessID with Extended Validation” enabling up to 256-bit encryption on web browsers, proven to maximize the security and be an effective defence against phishing scams, giving customers the confidence that they are interacting with the intended Web site and that their information is secure.